Our Mission

Full Glass Wine Co. is a brand acquisition and management firm focused on rapidly acquiring Direct-to-Consumer (DTC) wine companies to build a multi-brand wine marketplace. Co-founded by industry pioneer Louis Amoroso and Neha Kumar, the company is revolutionizing DTC wine by leveraging the power of compelling storytelling, immersive content, groundbreaking business models, and personalized e-commerce experiences. We are committed to fostering long-term partnerships with our investors, who share a passion for shaping the future of the wine industry and unlocking unprecedented value for all stakeholders.


Louis Amoroso (CEO) and Neha Kumar (COO) co-founded Full Glass Wine Co. to combine their years of DTC, beverage, and business experience to curate the next wave of revolutionary consumer brands in wine.

Louis brings three decades of DTC beverage industry knowledge and experience including founding the largest wine and beer direct marketing company in the United States, Beverage Solutions, in 1991. As a seasoned maven with over 14 years of experience, Neha played a key role in Create & Cultivate’s rise to success, holding the helm as its COO & CFO until its successful majority stake acquisition by a Private Equity firm in 2021. Together the pair are focused on shaping the future of the wine industry through pioneering direct-to-consumer brands, such as Winc, Wine Insiders and Bright Cellars, all of which have been acquired by fast-growing Full Glass Wine Co.

Executive Team


Executive Team

Louis Amoroso (CEO) and Neha Kumar (COO) co-founded Full Glass Wine Co. to combine their years of DTC, beverage, and business experience to curate the next wave of revolutionary consumer brands in wine.

Louis brings three decades of DTC beverage industry knowledge and experience including founding the largest wine and beer direct marketing company in the United States, Beverage Solutions, in 1991. As a seasoned maven with over 14 years of experience, Neha played a key role in Create & Cultivate’s rise to success, holding the helm as its COO & CFO until its successful majority stake acquisition by a Private Equity firm in 2021. Together the pair are focused on shaping the future of the wine industry through pioneering direct-to-consumer brands, such as Winc, Wine Insiders and Bright Cellars, all of which have been acquired by fast-growing Full Glass Wine Co.

Josiah Gordon, CSO

Josiah is responsible for the company’s corporate strategy, business development, partnerships, strategic investments, and acquisitions. Previously, Josiah was Co-Founder and CMO of DRINKS. He has 20 years of DTC experience and holds a patent in AI-based wine recommendations.



Michael Rogers, CMO

Michael has more than 30 years of DTC marketing expertise, with the last 9 years as the SVP, Marketing for DRINKS. Michael leads all marketing and communications efforts for Full Glass Wine Co. Before DRINKS, Michael held senior marketing positions with Guthy-Renker and DIRECTV.


Contact us


For press inquiries: pr@fullglass.wine

If you are interested in learning more about our brands, please get in touch.